Getting started!

First, you need to be in the clear about what it is you want to do/create.
You should be able to explain it in a way that a 10-year old understands.

You need to seat down, think for a second and articulate the following:

1. your idea in 4/5 words (new connection, object, service...)
2. your vision in 3 5-word sentences (where you take people to)
3. what you do for your clients in 2 5-word sentences (how you get them there)
4. your track record (what have you implemented, created...)

5. your market (size)

6. how you will seduce your market

7. what will you do better than the competition (your 'unfair' advantage)

Business model = how do you monetize it?

Once I have all this, I will say: "Now we're talking"