Interesting article, particularly the section about the role of the different communication tools, mainly the difference between email (more coercitive) and tweet.
[...]
How do you keep those
connections healthy and alive without looking desperate or crazy?
[...]
Follow up and follow through
1. Stay organized.
To avoid
future embarrassment, [Michael Robin] now writes her name on every business card
she collects.
2. Forgetfulness is failure.
Not
trying is the only surefire way to fail.
3. Context is key. "
I try to take some sort of a
note about the context of when and where I meet a person," says Brian
Behm [...]
When he does get in touch, he can
bring up the specifics of their
meeting and stand out from the crowd. "
It makes for a much warmer
connection," he says.
4. There really is an app for that. Contactually
"[is] that
connects with your email and lets you know if you
haven't talked to someone in awhile."
5. Be useful.
A few months later, she forwarded him an
article that was relevant to his panel and their conversation.
[...] "
The compliment and the article link were very noncommittal way
of reminding him that I exist," she says.
Email Etiquette
Yes, there are right ways and wrong ways to send an email. Knowing the difference can save you a major headache.
6. Say no to mass emails. "The first thing
you
should not do is
send everyone a mass email,"
7. Know when to fold 'em. Robin also says that
you
shouldn't sweat it when a connection doesn't work out. Once an email has
been sent, leave the ball in the other person’s court for awhile.
Tweet Responsibly
When it comes to staying in constant touch with everyone you meet, Twitter can be your best friend.
8. Maintain soft connections. Facebook and LinkedIn
imply a strong connection.
"
Twitter is my water cooler," Behm says. "It's my most casual
connection. It's a soft connection. It's very
easy to click 'follow' and
check in every once in a while."
9. Make use of Twitter's tools. Don't let Twitter be
a passive tool. Robin suggests
creating a private Twitter list of
everyone you meet during SXSW so you can keep up with what they're doing
and saying. The occasional retweet will remind them you exist and find
them interesting.
10. Tweet now, email later. Twitter may be a soft
connection, but Magic says that it
's the best way to transform something
fleeting into something lasting. "If I showed up in someone's email on
regular basis, it might be a little weird. I may not have enough
business conversation to be inbox-worthy," she says.
Tweeting at someone
can lead to email, and email to lunch, and lunch to a real working
relationship. "It's low commitment," Magic says. "If I tweet at someone
and they don't like me or don't know who I am then they have no
obligation to deal with me.
Email comes with a slight obligation and
that can be a negative."
Hometown advantage
If you live in a start-up friendly city, SXSW doesn't have to end with the trip back home.
11. Continue networking. Seeking
out local events hosted by start-ups and companies in your area, says
Paddock, and "
model yourself after a great networker.
Watch what the
pros do."
Be on the lookout for parties, demonstrations and other social
functions that would allow you to rub shoulders with the people you may
have already met at SXSW.
By regularly attending their "office hours"
at a local coffee shop, Paddock made connections at Mass Relevance
before it exploded.
12. Have them come to you. Why go to someone else's
networking event when your company can sponsor its own? "The networking
effect isn't just getting something, but giving something to somebody
else," Paddock says. "
[The pros] get a lot out of their network by being
generous with what they do."
Don't Force the Friendship
You've got something special on the line…so don't screw it up.
13. Patience is a virtue. Once you've forged a
professional relationship, the last thing you want to do is rush things.
"
You shouldn't ask for stuff early," Magic says. "Let it evolve on its
own." Correa agrees: "Some people are only interested in the now. They
want to be your friend
now. They want to be your partner
now. They want to do business
now."
Over-eagerness can poison an otherwise strong connection.
"If you have a
hope for something bigger in the future," she says, "You should take it
slow and try to not push for something right away."
14. Be picky. Don't confuse a crowded network with
an effective one. Robin says that you should take your time selecting
who you want to add to your circle since
a finely tuned network of
friends and partners will get more accomplished in the long run. "
I wait
to extend LinkedIn invitations until I've decided which people are the
most meaningful to me," she says.
15. Send happy grams. Robin recalls
making a vital connection on the show floor and taking her to a booth
giving away free pedicures. "Since then, we've exchanged Instagram
pictures of pedicures and we plan to do it again," she says. "We kept
that one little memory alive throughout the year so we could look
forward to meeting again in March."
If you want to make a lasting
impact, make sure they know you genuinely care. "Try to do something
special to say that you cherish this connection," she says.
Jacob Hall is a writer living and working in Austin, Texas. He writes about movies, books, games and technology.